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Positioning Computational Designers by Proving Ground
Why read this
Most of my philosophy in someone else's words from 2017, and the industry still hasn't resolved the positioning problem.
Computational design is a problem-solving methodology, not a technology role. The business question isn’t “can Grasshopper do X?” but “what solutions will help us solve X better?”
Two pieces (2016 and 2017). This is basically my entire philosophy, and the industry still hasn’t resolved the positioning problem they identified back then.
Second piece: https://provingground.io/2016/04/07/computation-in-the-business-of-design-3-things-to-consider/