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Why Content Is King by Nathan Baschez
Why read this
Content as extending the network of culture, which is a reason to keep making things that has nothing to do with reach or funnels.
When you think about it, languages are just networks of words; culture is just networks of narratives; and content is the thing we do to extend the network.
I like to think of this as “world building”, like I am building my own lore and attracting those that agree with it and want to come along. It’s less about views and all that, it’s about belonging.