← Library Diffusion of Innovations (dropped) Everett M. Rogers Opinion This is a good way to think about tech adoption but he puts people in buckets and I didn't like that Related to Communication More books in CommunicationAlgospeakAdam AleksicCrucial ConversationsJoseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, and Emily GregoryInfluence, New and ExpandedRobert B. Cialdini
