← Library Influence, New and Expanded (dropped) Robert B. Cialdini Opinion Talks about people too simplistically as a way to influence them Related to Communication More books in CommunicationAlgospeakAdam AleksicCrucial ConversationsJoseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, and Emily GregoryDiffusion of InnovationsEverett M. Rogers