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The three essential components of a story - stakes, suspense and surprise

Assume nobody cares what you have to say. Stakes, suspense and surprise are what keep them there.

Always assume that our audience doesn’t care about what we have to say. We need to draw them in with our stories.

With social media, food and friends beside them, that is who we are competing

Every story must have stakes, suspense and surprise, that is what keeps people hooked to your story

Here are some strategies

The three are fairly intwined, you can’t have suspense without stakes nor without surprise. The idea is that a good story should have all three.